Scalability, data security, cost reduction, and mobility are some of the few prime advantages of cloud computing solutions. With its continual and rapid adoption across companies ranging from SMEs to large scale organizations, cloud computing is refining every industry from its roots. The communications industry is one of such key industries that employ cloud technology called Cloud Telephony to enable small businesses in setting up a call center and offer services such as IVR, call recording etc.
In addition to the advanced technologies like cloud computing, the communication industry has also been using bulk SMS service in digital marketing as it is an essential, cheap, effective, and profitable digital marketing tool in countries with fast-growing mobile phone users. From big brands to small startups, most of the firms are using bulk SMS as their major marketing tool to attract users with offers, discounts, new product launches etc.